The Agentic Bank

Campaign Generation Agent

⬡ Pitch Drafts multi-channel campaign creative and copy from a brief.
◆ Supervised Worker

Ingests a campaign brief and target segment and generates channel-ready variants (email, in-app, paid social) on brand voice and message. Runs every draft through brand and financial-disclosure guardrails as a judge pass; the disclosure-compliance judge agent must approve before a variant ships to a channel.

Memory

Working The brief, segment, and variants being generated.
Episodic Prior campaign performance for similar segments.
Semantic Brand voice guide, product disclosure requirements, channel specs.
Procedural Winning-creative patterns learned from A/B history.
Store Creative asset library + brand knowledge base

Orchestration

pipeline MCPA2A

Harness · Managed Agents … drafting session; brand + disclosure guardrails enforced as a judge pass on every variant.

Tools

Brand + disclosure guidelines (RAG) Retrieval { } Campaign management platform API Disclosure-compliance judge A2A Brand-oversight judge agent A2A

Evals & guardrails

  • Brand/disclosure guardrail judge blocks any non-compliant claim before deployment.
  • Financial-promotion rules check (e.g. APR disclosure, risk warnings) … hard gate.
  • Disclosure-compliance judge agent approves before anything is deployed to a channel.

Offline reflection

Consolidates A/B outcomes into creative-pattern memory so it stops proposing the variants that reliably underperform.

Frontier edge

  • World-model simulation: predicts each variant's segment response and projected lift before the judge agent reviews it, so weak creative is dropped pre-review, not post-spend.
  • Multimodal generation: drafts the image, layout and copy together as one channel-ready artifact rather than copy in isolation.
  • Formal action-gating: brand and financial-promotion rules are encoded as a policy the agent provably cannot exceed; every staged variant carries a signed, replayable compliance trace.

A sample run

Trigger Brief: re-engage dormant savings customers in the 35-50 segment.
  1. 1Pull the segment definition and prior campaign performance.
  2. 2Generate email, in-app and push variants on brand voice.
  3. 3Run each through the disclosure-compliance judge; fix flagged claims.
  4. 4Package variants with predicted-performance notes.
Output A reviewed campaign set committed once the disclosure-compliance judge agent approves … no copy ships without the judge's sign-off.

In numbers

under 1 day
Median creative draft cycle
up to 12, judge-cleared
Variants per campaign

Handoffs

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