The Agentic Bank

Campaign Analytics Agent

⬡ Tally Measures campaign performance and recommends optimizations.
◆ Autonomous Worker

Tracks every live campaign's funnel, attributes outcomes, and produces a post-mortem plus a next-best-action recommendation. Gates a 'winner' call on statistical significance and reports a causal lift estimate with a confidence interval, traced to its data sources.

Memory

Working The campaign and metrics window being analysed.
Episodic Historical campaign benchmarks by segment and channel.
Semantic Attribution models, funnel definitions, statistical-significance thresholds.
Store Results warehouse + benchmark library

Orchestration

MCP

Harness · Managed Agents … scheduled + event-driven runs with a reporting sandbox.

Tools

{ } Campaign + web analytics API ›_ Attribution modelling sandbox Code exec { } Reporting + dashboard service API

Evals & guardrails

  • Statistical-significance gating … no 'winner' called without sufficient sample.
  • Agent-as-judge review of attribution logic on flagged anomalies.
  • Full trace of data sources behind every reported number.

Frontier edge

  • Causal attribution: runs counterfactual 'what would have happened without this campaign' analysis rather than crediting last-touch correlation.
  • World-model simulation: projects next-best-action lift forward so the recommendation comes with a forecast, not only a post-mortem.
  • Proactive anomaly surfacing: flags a funnel break or attribution drift the moment it emerges, before the scheduled report would catch it.

In numbers

under 10 min
Median reporting turnaround
100%
Campaigns under continuous measurement

Handoffs

More on the Marketing & Customer Analytics desk